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Baxter of California

The Baxter of California story began in 1965 when unable to find a suitable moisturiser for men, Baxter Finley decided to create his own, their now celebrated 'Super Shape' moisturiser. Baxter of California then launched from Finley's Beverly Hills headquarters in 1965, earning them the venerable title of the "first modern men's grooming brand", a title which they hold with aplomb to this day.

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