Category: Edwin


5 Essential Denim Looks This Winter

Denim is a go to all year round but it can be your best friend in winter. Hard wearing, comfortable and warm, denim keeps us looking good all the way through to spring.



1 – Black

The winter season sees the arrival of office parties, after work pub sessions and family get togethers. A pair of black jeans will keep you looking smart while seamlessly slotting in to any outfit you choose. Check out the Daren Slim from Lee – they look great with a pair of desert or chelsea boots.

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Superga X Edwin Exclusive

We are pleased to announce we have managed to get our dirty little mitts on a limited number of the Superga X Edwin collaboration pumps. Iconic brand Edwin nor this Italian sneaker company Superga need any introduction and what they have put together in this colab represents what both companies are about. Clean lines, timeless and simply an iconic style which takes inspiration for the ancient Japanese “shibui” aesthetic of appearing unadorned but including subtle details, and balancing simplicity with complexity.

These should be dropping begging to mid June, so if you would to reserve a pair of these gorgeous Edwin X Superga Pumps then please contact our Shrewsbury Store Inocencia on 01743 289400 or you can send us a message by clicking here.

New Edwin Clothing Products In Stock

This week at Purple Oval we have received stock of some new Edwin Clothing items, just in time for autumn and winter.

Firstly we have the Edwin Oiler Cable Knit jumper, in both fire-red and charcoal. This wool blend  jumper is perfect for the autumn and winter due to wool’s natural insulating qualities, the yarn used is completely recycled and is a regular fit design, we have this priced at £99.00.

Secondly we have the Edwin ED55 63 Rainbow Selvage Jeans in stock priced at £129.99, these are a new style in the Most popular Edwin fit style and comes with visible coin pocket and donut button fly.  We also have Edwin Ed 39 Compact Indigo jeans in stock which are a more straight fit with a midrise top and include signature Edwin rear stitch pockets with Edwin tab on the side. If you prefer a change from the ED-55 then we recommend the ED-80 which is nice slim straight fit with a mid rise top block. The Edwin ED-80 is slowly become our best selling fit and comes in the classic unwashed rinse for the purist, or the soak wash with is a nice and easy wash that looks great and gets better with age.

You can find these and more from our Edwin Clothing range by going to the Edwin page on our website.  We are currently offering a further 15% off all sale items using the FunInTheSun Coupon.

Edwin Shirts on Sale

We are pleased to announce that as part of our Summer Sale, you can now get great discounts on our range of Edwin Shirts.

We have selected our range to suit numerous styles and occasions, beginning with the Edwin classic long sleeved shirt in Blue Stone Wash, this can look great as part of a formal look or as a smart/casual look, perfect for heading out on a weekend. We also have the slightly less formal Edwin light flannel cotton shirt in grey which is more suited to a smart/casual than the classic blue shirt.

At the other end of the scale we have the Edwin Shin checked cotton shirt which is the most chilled and casual in our range and would look great with a pair of Edwin Jeans from our range. Finally we also have Rinsed East Wood denim shirt in stock, it’s darker than typical denim which adds to its uniqueness as a product using the finest Japanese denim and pearl effect buttons.

As always Edwin’s shirts stand out for their high quality and use of great organic cottons which give great feel and the timeless simplicity to a shirt. We say it’s easy to make simple things but hard to do simple things well which each season Edwin do not fail to deliver in making well made timeless garments with their attention to detail.

You can check out our entire Summer Sale range here or have a look at our full range of Edwin Clothing by clicking here.

Edwin T-Shirts In Stock At Purple Oval

This summer at Purple Oval we once again have a large and varied range of Edwin t-shirts in stock for you to choose from.

In particular we have selection of items which feature detailed and stylish graphics on the front, such as the Bandana Hawaiian print t-shirt. The Marvin t-Shirt and the Edwin pocket t-shirt has also proved popular in the past and we are sure they will be big sellers once again. This Season Edwin has taken inspiration from the 50’s Americana US navy scene with great prints such as the “one in every port” t-shirt. Using irregular organic cotton yarn the Edwin tees have a great feel and texture which has become synonymous with Edwin’s premium quality.

For those who would prefer a more formal or discreet we are stocking the Edwin Pocket T-Shirt in colours ranging from blue, navy blue, grey and aqua as well as carrying the design in a blue stripe look for those who would prefer more colour.

We have taken on board these designs as we believe they perfectly compliment other items in both the Edwin range and other ranges that we have in store, so we are sure you will be able to find the look you’re after this summer.

As usual with Edwin all these designs are produced to look perfect with a pair of Edwin Jeans, which we also have in store and online, plus this summer you can get 10% off your order by using the code “Summer10” at the checkout.

A Look at The Edwin Clothing Summer 2014 Range

A few weeks ago we blogged about Edwin Jeans, this time we thought we would give you an overview of some of the items in the Edwin Clothing range here at Purple Oval.

Firstly since it is the summer let’s take a quick look at the t-shirts we have in store and online.  This year we have a large range in stock, ranging from simple one colour t-shirts to elaborate graphic styles and classy horizontal stripe designs. Each style as you would expect is designed to go perfectly with a pair of Edwin Jeans.  If you are after a more formal look we also have a range of Edwin Polo Shirts.

We are stocking a varied assortment of Edwin Shirts this year, including formal styles which a perfect for nights out with friends and also more casual shirts which are suited to day time wear. In addition to these, this being Edwin Clothing there is also a classic looking denim shirt available.

Also in the Edwin range this year at Purple Oval is a number of tops, jumpers and cardigans. We all know what the British summer is like so these pieces have been selected specifically with this in mind. This range includes a lightweight long sleeve top that is perfect for the cooler nights.

To view the entire Edwin clothing range here at Purple-Oval please visit the Edwin Clothing page.

Why We Love: Edwin Jeans

Edwin was first established in Japan in 1947, when a man known only as Mr Tsunemi tired of the poor quality imported Denim that was so common in the country. To combat this he strived to create unique jeans that were made with quality materials and superior craftsmanship.

A the company grew it began to innovate creating the now iconic “old wash” style which gave the jeans a worn and used look that is so sought after they also invented a technique that gives denim a stone washed look, this method is now used by denim manufacturers the world over to achieve the same look. These days the company and its designers continue to be at the forefront of innovation producing a wide range of looks, styles, fits and colours that suit all different kinds looks. Edwin are true pioneers in the fashion world and we a proud to stock a wide range of Edwin jeans  and many other products in the Edwin clothing range.

This season we have a multitude of fits including one of Edwin’s best selling shapes the ED-55 fit which is classed as a tapered fit. The ED-55 is ideal for someone looking for that carrot shape and great for guys with big thighs but still want that slimmer fit down below. The ED-55 comes in numerous washes from the quartz unwashed to the more distressed hand finished look. If it’s a more premium denim you are after then we also stock ED-55 in a 14oz raw red listed selvage.  These come nice and stiff and ready for you to wear them in as you please, we like the method of giving the jeans a soak overnight in the bath and then put them on when they are just damp and let them dry on your body.

Other fits include the ED-80 which seems to getting more and more popular and is classed as a slim tapered fit with a mid rise top block for comfort. Also the ever popular ED-39 which is just a nice and easy regular fitting shape and comes in the classic quartz unwashed.

Edwin Selvage Jeans Collection: Meet the Classics

A great pair of Jeans are a staple of any wardrobe, they’re a classic example of clothing that when done ‘right’ can manage to remain consistently iconic and relevant regardless of the latest fashion trends. A cool pair of jeans can be your best weapon to tie together that outfit that just isn’t working out.

When it comes to choosing Jeans it can be a difficult process with typically three boxes that need to be ticked, these (for us anyway!) are Style, Quality and Comfort. Fortunately as consumers we’re spoilt for choice with many brands offering jeans that combine both style and substance. Tokyo born denim pioneers Edwin are just one of those brands.

Edwin Jeans History

After years of importing worn denim to repair and sell on to suppliers the Japan based proprietor of Edwin, a certain Mr Tsunemi eventually gave into his passion for denim and decided to begin producing his own range of jeans. They made their very first pair of Edwin denim jeans back in 1961 and in the decades to follow the brand would become noted for several technical innovations that contributed to both their own unique style and the entire denim industry.

Two years after the first pair of jeans were produced Edwin pushed the bracket by creating the heaviest pair of jeans ever using ringspun denim. In the 70s Edwin became the first to come up with their technique to replicate worn out and used denim called simply ‘Old Wash’. In the 80s they added to this with their new ‘Stone Wash’ method. They’ve continued to grow and evolve through the years and have always been a company that thrive on innovation and craftsmanship and embracing technology to further develop their unique fabrication techniques and wasting processes.

Why We Love Edwin

Edwin have always been one of our go to jeans brands for a few reasons. They combine the highest levels of material quality with a construction process that is second to none, and all technical background aside – this results in jeans that have a great fit and are incredibly comfortable to wear. We also love the range of styles that Edwin offer, their focus on innovation really shows in their range – with the diversity of washes and stitching creating a range thats got something for everyone.

© Purple Oval Clothing 2017